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NEW YORK (AdAge.com) — Car advertising is about to take a turn — for the green. Come this fall, drivers — and not just Americans, but global drivers — are about to feel the onslaught of a new crop of eco-friendly auto brands, some independent and some backed by the big car makers.

PHILADELPHIA (AdAge.com) — Ad Age spends a day with Hyundai during the automaker's fourth stop on the 10-city “Hyundai Uncensored” national tour. This leg of the tour, held at the home of the Philadelphia Phillies and its fans, aims to turn locals into Hyundai fans by putting them behind the wheel of a Hyundai Sonata, Toyota Camry or Honda Accord, taking them through their paces with a course consisting of hairpin turns, evasive maneuvers, high-speed straightaways and conditions that mimic icy roads.

BATAVIA, Ohio (AdAge.com) — When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a “triclosan-free” liquid hand soap. While it's a relatively new trend for students to be asked to contribute cleaning supplies in addition to the usual notebooks and pencils, it's an even newer trend for districts to be picky about the brands' green credentials

NEW YORK (AdAge.com) — Before BP could stem the oil gusher at the bottom of the Gulf of Mexico, it unleashed $100 million in ad spending, largely on network TV, to stem the damage to its image.

YORK, Pa. (AdAge.com) — “Plants vs. Zombies,” with its unusual combination of pea-shooting plants and not-too-scary cartoon zombies, has quickly become a huge hit for casual game publisher PopCap — and it's about to go bigger

NEW YORK (AdAge.com) — With the arrival of the new fall program lineups comes any number of intriguing challenges the TV networks must face, some together, some on their own. What are they? Ad Age tells you what to watch out for as the 2010-2011 TV season gets out of the starting blocks

The marketing mantra has always been to give the customer what he or she wants, but that approach pretty much precludes giving consumers things they don't know they want or haven't thought of. And are marketers sometimes “held captive by their customers” — proclaiming they don't want an improvement or new technology because it would be too disruptive to their normal behavior?

BATAVIA, Ohio (AdAge.com) — In an interview with marketing chief MJ Jolda explained why “light”-green consumers — those who consider the environmental impact important, but give as much or more weight to other factors such as price and performance — and an appeal to value, along with environmental concern, are making a difference for Marcal.

Looking at American culture throughout history, iconic images come to mind. Some are turning points in history, forming our nation

In order to get beyond the uninteresting and, oftentimes, undifferentiating focus on product features, marketers must position their brand not within a category, but within consumer culture.