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Posted on 9 Sep 2009 In: DirectMag

Listline e-Newsletter 9/9

More than 11.8 million individuals are named in this enhanced file.

Posted on 8 Sep 2009 In: DirectMag

Florida AG Sues Systemax Over Rebate Allegations

Posted on 8 Sep 2009 In: DirectMag

Vertis Names Calta Chief Marketing Officer

Posted on 8 Sep 2009 In: DirectMag

Aster Data Appoints Shahani-Mulligan Marketing EVP

Posted on 8 Sep 2009 In: DirectMag

ExactTarget Enters Europe

Posted on 8 Sep 2009 In: DirectMag

Return Path Announces Tucows Feedback Loop

See the original post: 
Return Path Announces Tucows Feedback Loop

Posted on 8 Sep 2009 In: DirectMag

Stupid Creative Watch: Black-Card Pitch Misses Mark

Continued here: 
Stupid Creative Watch: Black-Card Pitch Misses Mark

Posted on 8 Sep 2009 In: DirectMag

Individual Mailbox-Tracking Tool Unveiled

In what is claimed to be a first for the industry, e-mail deliverability consultancy Pivotal Veracity is expected to announce today it has developed technology that allows marketers to track how and on what devices individual subscribers open, sort and interact with their messages. Dubbed MailboxIQ, the technology has been in development for a year and has been in beta with clients such as American Express, Apple, Oracle, Progressive and Nestle, according to Pivotal Veracity.

Posted on 7 Sep 2009 In: DirectMag

Direct Sales Stable In August for Neiman Marcus

Neiman Marcus Inc.’s August 2009 direct revenue increased 0.1% over last year’s level

Posted on 7 Sep 2009 In: DirectMag

Erin Taylor Joins Acxiom As VP of Corporate Marketing

Erin Taylor has joined data firm Acxiom as vice president of corporate marketing.