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This last week has meant that two brands that we’ve looked at before need a re-examination. As predicted, the Tiger Woods brand is clearly on the mend.

Guest Blogger Bob Deutsch Brain Sells Boston The first Baby Boomers will turn 65 in 2011. In the US alone, more than 3.5 million babies were born in 1946. Volumes have been written about the Vietnam-era proclivities and behaviors of this post-WWII cohort.

This week the Marketing Doctor is taking a look at two very different areas that both need to remember their Target Markets: musical performance and politics. Unfortunately, only our winner is remembering her Target Market; the Democrats in our government are not

Following three straight years of sales declines, Hoffman Estates, Ill.-based Sears Holdings Corp. has a big issue on its hand – the need to make Sears , Kmart , and the retailers’ brands more relevant in order to survive. What Sears is doing with its ambitious Kenmore Live Studio experiential campaign is certainly a step in the right direction, but can Sears keep travelling along that path to become a successful company again

Hollywood loves remakes, but when it comes to the marketing campaign for Paramount Pictures’ “Paranormal Activity,” there’ll never be an identical do-over, says Amy Powell, executive vice president of interactive marketing strategy and film production. But she expects social media will continue to play a crucial role in creating fervent fans for Hollywood releases. The way she sees it, Twitter and Facebook are already as important to movie marketing as TV spots and trailers

This past week saw two brands go head-to-head, and one emerged as a definitive winner and illustrated some real marketing truths to boot. Without further ado: Winner Akio Toyoda is the clear marketing winner this week.

This past week saw two brands go head-to-head, and one emerged as a definitive winner and illustrated some real marketing truths to boot.

What are you supposed to do when Forbes ranks your city as the most miserable in America? Rally city supporters and create a tongue-in-cheek marketing campaign.

I want to take a look at two performance brands this week. Without further ado: Winner The pundits can dissect every line and pause of Tiger Woods’ statement Friday, but they’re wrong. The media didn’t like it because they were cut out of the picture… but this wasn’t a press conference; it was a marketing conference

This week, the Marketing Doctor wades into controversial waters, but anything to show that the marketing lens even works in the murkiest of waters.