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ISBN13: 9780071418539
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionA companion to the bestselling Words that Sell, the next definitive advertising word-and phase book More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens [...]

Product DescriptionStraightforward guide to building marketing programs This no-nonsense, hands-on guide is the entrepreneurial marketers’ battle plan for a successful marketing program. Marketing for Small Business Made Easy contains specific action steps and to-do lists for every [...]

Product DescriptionThis book is a must for those who want to build a successful network marketing organization. It has been in continuous printing since 1981. It is sold world wide in sixteen languages. Don Failla has laid it out in simple concise language what you need to [...]

Product DescriptionWith an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to [...]

Product DescriptionWith an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to [...]

Product DescriptionWith an intense focus on strategy that won’t be found in any other guide, this invaluable resource will be of immediate help to publishers, authors, and most anyone who wants to succeed in the publishing industry. Completely updated and expanded with an enhanced focus on selling outside traditional channels, The Complete Guide to [...]

The Toyota Way in Sales and Marketing

ISBN13: 9780470823958
Condition: NEW
Notes: Brand New from Publisher. No Remainder Mark.

Product DescriptionThis book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demystifies how marketers can significantly improve their measurement and management infrastructure in order to improve their return on marketing effectiveness and ROI. [...]

Product DescriptionThe right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racom—www.Racombooks.com—in conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of [...]

ISBN13: 9780471651109
Condition: USED – LIKE NEW
Notes:
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Product DescriptionNew marketing strategies for professional service businesses This insightful guide shows professional services professionals like accountants, lawyers, and consultants how to market their services and sell better. It covers the entire service transaction, from developing [...]