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NEW YORK (AdAge.com) — NFL corporate partners spend $1.5 billion every year in total advertising, promotion and merchandise around their respective deals with the NFL. And those deals range from $10 million to $15 million a year sponsorships, from the recent deal Papa John's cut to be the NFL's official pizza and what Procter & Gamble Co. spent last year to associate several of its brands with the league to some of the most whopping deals in sports

NEW YORK (AdAge.com) — For many, minor-league baseball games conjure up images of rundown stadiums in tiny markets, low attendance numbers and wacky promotions and mascot races sponsored by the Main Street Bank between innings. The truth is Minor League Baseball is a half-billion dollar industry with a loyal fan base for major national marketers to connect with. But its online ad-buying system wasn't exactly set up for efficiency — until now

NEW YORK (AdAge.com) — Last week, executives from Chick-fil-A made their annual media stop in New York to promote its spicy sandwich and in honor of Cow Appreciation Day. We sat down with VP-Marketing David Salyers to talk football, strategy and the likelihood of opening on Sunday.

High-fructose corn syrup is getting a bad name. But the broader lesson is the importance of the category name itself. Too many marketing people take the category name as a “given.” All of their efforts are spent on promoting the brand, not the category name

LOS ANGELES (AdAge.com) — From “Paul Blart: Mall Cop” to “2012,” Sony's streak of hits were built on original stories, while competitors trotted out sequels and over-hyped star vehicles. If you take a look at the slate promoted by Jeff Blake, chairman of worldwide marketing, and Marc Weinstock, marketing president, you'll find some of the most smartly marketed films of 2009. That slate led to the studio's highest-grossing year in its global history

YORK, Pa. (AdAge.com) — Come together — for a marketing blitz.

NEW YORK (AdAge.com) — Imagine signing in to your online-banking account and finding promotions linked to your transactions. Underneath a transaction for a restaurant, there's an offer from that eatery for $10 cash back when you spend a minimum of $20.

CHICAGO (AdAge.com) — In the viral video that rocked adland last week, Tiger Woods' dead father declared that he was “more prone to be inquisitive and to promote discussion” and, boy, did he succeed: Millions of people are, in fact, discussing what Nike was thinking.

NEW YORK (AdAge.com) — It's looking likely that the Pharmaceutical Research and Manufacturers of America wasted up to $100 million in advertising to promote a health-care-reform bill that will ultimately offer the industry no protection.

By Jessica M Holbrook Words convey action, meaning, purpose, and results. What are the words that you placed on your resume saying about you?