Advertisables.com

Check in Before You Check Out That Show

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — You can now check in to TV shows like you can to your corner bar.

Originally posted here:
Check in Before You Check Out That Show

Sony’s PSP Uses Smart Aleck to Lay the Hurt on Smartphones

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

YORK, Pa.

Read the original:
Sony’s PSP Uses Smart Aleck to Lay the Hurt on Smartphones

Publicis Is Falling Short on Ad Pact With Microsoft

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — Publicis Groupe is having trouble meeting its media-spending commitment to Microsoft, according to several people familiar with the situation. The third-largest agency-holding company entered into the commercial agreement last summer when it bought digital agency Razorfish from Microsoft

Original post:
Publicis Is Falling Short on Ad Pact With Microsoft

Holding Cos. Clean House, Consolidate Agencies to Gain Efficiency, Scale

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — This summer, agency holding companies kept busy with a bit of housekeeping. Omnicom Group, WPP, Interpublic Group of Cos.

Read the rest here:
Holding Cos. Clean House, Consolidate Agencies to Gain Efficiency, Scale

Why Gen X Won’t Save Our Economy

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

CHICAGO (AdAge.com) — A look at why we need Gen X to save us, and why they might not be up to the task.

Continued here:
Why Gen X Won’t Save Our Economy

Marketing World Girds for an ‘Uneven’ Recovery

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — A spate of better-than-expected reports on consumer spending, jobs and retail sales last week appeared to take an edge off many fears of a double-dip recession. That's the good news.

Go here to read the rest:
Marketing World Girds for an ‘Uneven’ Recovery

Obama Mangles Message on Economy

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — Back in June, the Obama administration declared that a “summer of recovery” was at hand, as some construction projects funded by the stimulus bill passed 19 months before finally got underway. He ended the summer on a darker note, in a prime-time address from the Oval Office that used some grim rhetoric to describe the state of the economy.

View original post here:
Obama Mangles Message on Economy

Lemon-Lime Gets Boost After Years of Neglect

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — For years lemon-lime sodas have languished while cola line extensions and emerging categories such as energy drinks and enhanced waters took precedence. Now, Sierra Mist, 7Up and Sprite are all poised to benefit from an influx of marketing dollars as their owners rush to prop up the second-largest carbonated-soft-drink category and target consumers who may be susceptible to a soda that at least seems lighter and healthier

Go here to see the original:
Lemon-Lime Gets Boost After Years of Neglect

Growth Market as Progressive Schools Push Green Agenda

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

NEW YORK (AdAge.com) — When students arrived at PS 107 in Brooklyn's Park Slope neighborhood this year, their parents were asked to provide a “triclosan-free” liquid hand soap, citing suspicions the anti-bacterial agent found in many such soaps is an “endocrine disruptor.” Rather than “regular disinfectant wipes” from the likes of Clorox or Lysol with a host of what the school calls “harmful biocides,” the letter suggests greener options from Green Works (another Clorox brand) or Seventh Generation.

Go here to read the rest:
Growth Market as Progressive Schools Push Green Agenda

A Two-Way Dialogue Can Lead to New Insights

Advertisables — Mon, 06 Sep 2010 04:00:00 +0000

When you can get the specific details only two-way dialogue can afford, you're certain to learn a few new details about your audience that could completely change the way you communicate with them.

Go here to see the original:
A Two-Way Dialogue Can Lead to New Insights